LAkin.gs – A Social Media Hub, fit for a King (and his team)
FanWagon partnered with the LA Kings to create the official Social Hub for the 2012 Stanley Cup Champions. During their improbable playoff run, we built social momentum and fan engagment, helping to grow their Facebook, Twitter and Instagram accounts by over 122,000 followers in just 47 days.
The social hub features live, in-game scores and stat updates, the LA Kings Instagram feed, twitter rankings and streams, along with our innovative “Twitter Faceoff” component, optimized for both desktop and mobile devices. In all, the site collected over 1.5 million tweets, while visitors spent over 4:43 minutes per page on the site.
The Twitter Faceoff component was built to provide the most realistic view of which team’s fans were the most active during the various series and games. We leveraged multiple keywords, hashtags and phrases for each team, providing a far more accurate result than just a single hashtag. And with 34% of the site’s traffic coming from mobile devices, we optimized the Faceoff to make it as easy as possible for fans to get involved in the battle.
During the Stanley Cup Finals alone, the Kings social footprint grew by over 68,000 follows and likes—an increase of 18% in just 13 days.
“We realize the importance of second-screen users and it was our goal to create a unique home for them to communicate and engage with the LA Kings. We also see this as a place to grow our fans who haven’t yet engaged with us in the digital space.”
- Dewayne Hankins, Director, Digital Media of AEG, and LAKings.com
“The LA Kings are proud to partner with FanWagon on our LA Kings Social Media Hub. It has provided an effective and unique way to aggregate our social media presence and activity in one central place for our fans to follow us and stay engaged. The LA Kings continue to strive to be leaders in the social media space and this innovative platform is a fantastic new addition to our digital strategy.”
- Jonathan Lowe, Vice President of Marketing, LA Kings
122,000 new fans
in 47 days