LA Kings Mobile Twitter Faceoff
FanWagon launched the mobile-optimized Twitter Faceoff in line with the start of the Stanley Cup Finals. Not only did the Kings win the cup, they went undefeated in their social smackdown against the Devils.
The mobile site provided a simple and straight-forward way for mobile users to tweet for their favorite team during the Stanley Cup Finals, as well as allowing fans to view the full Social Hub to check out addition information, live game scores and more.
The mobile web app accounted for over 38% of all tweets generated from the Social Hub.
“We realize the importance of second-screen users and it was our goal to create a unique home for them to communicate and engage with the LA Kings.”
- Dewayne Hankins, Director, Digital Media of AEG, and LAKings.com
34% of all traffic
came from mobile devices
( just make sure you’re on a mobile phone )