AudiDrivingExperience.com – Who doesn’t want to drive an R8?

As Audi began to roll out their new Sport line-up of vehicles, including the S and RS models, along with the enviable R8, they looked for opportunities to get their fans involved in the experience. Enter the Audi driving experience. Initially launching with tracks in New York, Dallas and Chicago, this hands-on experience will soon be expanding nation-wide.

Apex Performance tapped FanWagon to concept, design and develop the registration microsite, and our goal was to take it to a whole new level. The single-page microsite leverages parallax scrolling animation to take visitors through the entire experience… from the cars you’ll drive, to the courses you’ll race.

We also designed and coded their email campaign and facebook page, and optimized the site for tablet and smart phone browsers.