Allyson Felix – Going for Gold in London and Online
Launching in line with the Track and Field Olympic Trails, the new Allyson Felix holder page witnessed 4 of its 5 highest visited days in history, and in just 4 days her social footprint had grown by over 4,000 fans.
FanWagon strategically timed releases of the site inline with Allyson’s Olympic schedule, and with one day to go until her first race in London, the full site was released. The site, a single-page vertical scroller features stunning, full-page images and content ranging from lifestyle to fitness to social, along with photos and videos, and leverages all of Allyson’s social feeds.
In the process, a new brand identity was established for Allyson, allowing the opportunity for t-shirts and posters to be created with her custom mark.
As a results-driven company, FanWagon setup analytic tracking to measure click-thrus to her sponsors website, providing valuable information for new and continued partnerships.